Empower Pickleball Named an Official Media Partner of the Association of Pickleball Players (APP)
Partnership will spotlight everyday players, provide clear how-tos and gear insights, and deliver fast on-site coverage from APP Tour stops.
NORTHAMPTON, Mass—September 23, 2025 — Empower Pickleball has been named an official media partner of the Association of Pickleball Players (APP). The partnership will connect more players, communities, and fans to the sport with practical coverage that’s easy to follow and act on. The collaboration will spotlight stories from across the sport and provide clear, usable information for new and experienced players. Coverage will roll out across Empower Pickleball’s website, newsletters, podcast, video, and social channels, aligned to the APP Tour calendar.
Initial activations include:
On-site coverage from select APP Tour stops, with same-day recaps and quick-hit takeaways players can use on their own courts.
Highlights from the APP Women’s Open, shining light on the players, matches, and stories fueling growth in women’s pickleball.
Junior and community features that showcase programs and people driving the sport forward at the grassroots level.
“Empower Pickleball was built for everyday players. As an official media partner of the APP, we’ll connect the pro stage to local courts with clear, useful coverage—how-tos, gear insights, and fast, on-site storytelling. Our goal is simple: help more people learn, level up, and feel like they belong in this game.”
— Kim Bastien, Co-Founder, Empower Pickleball"We're delighted to partner with Empower Pickleball and welcome them to the APP as an official media partner. The team at Empower Pickleball have played a central role in the development of our sport for many years, and share our common goal of supporting the growth of pickleball here in the USA and worldwide. We are excited to work with them on continuing to spread the good news about this wonderful sport."
— Tom Webb, Chief Marketing Officer, Association of Pickleball Players
About Empower Pickleball
Empower Pickleball is a media platform for pickleball participants of all ages and skill levels—recreational, amateur, and pro-curious—delivering practical education, news, reviews, and community stories across its website, newsletter, podcast, video, and social channels. Built for the everyday player, Empower focuses on clear how-tos, gear insights, travel guides, and coverage of people and programs growing the sport. Empower’s audience reaches 80,000+ active players and fans each month. Newsletter signup, recent stories, and additional information are available at empowerpickleball.com and on Instagram, X, TikTok, Facebook, YouTube, and LinkedIn.
Media contact: Paige Powers, paige@empowerpickleball.com
About the APP
The Association of Pickleball Players (APP) provides opportunities for pickleball players of all ages and skill levels—professionals, amateurs, and recreational—to compete in world-class pickleball events for the opportunity to win prize money and be featured on nationally televised broadcasts on CBS Sports and ESPN. Since its launch in 2019, the APP has operated the first and only pro and amateur pickleball tour fully and officially sanctioned by USA Pickleball. The APP opened its official headquarters and player development center in January 2025 at The Fort in Fort Lauderdale, Fla., while its corporate offices continue to be located in Chicago. The APP Tour’s 2025 schedule will feature the most robust pickleball showcase across pro and amateur competitions accompanied by youth development programs, grassroots charity initiatives and international partnerships to continue to grow the game. Schedules, recent news and additional information about the APP are available at theapp.global and on Instagram, X, Threads, TikTok, Facebook and LinkedIn.
Media Contact: Daniel Sagerman, dsagerman@theapp.global or 847-800-8182
