Introducing Empower Circle: A New Creator Network for the Pickleball Community
Pickleball is growing at an incredible pace.
New courts are popping up in cities across the country. Recreational leagues are filling up faster than ever. More players are picking up paddles for the first time every week.
But while the professional side of the sport gets most of the headlines, the real growth of pickleball is happening somewhere else—on local courts and inside everyday communities.
That’s where Empower Circle comes in.
What Is Empower Circle?
Empower Circle is a creator and community network made up of pickleball players, coaches, and creators from different parts of the country.
“Empower Circle is about putting real voices at the center of pickleball’s growth. By connecting creators with brands that believe in the community, we’re helping tell the stories of how the sport is actually being played across the country.”
— Kim Bastien, Founder of Empower Pickleball
These individuals are actively involved in growing the sport within their own communities. Some organize local play. Some coach or create educational content. Others share their experiences through social media.
Together, they help bring real perspectives from recreational players into the Empower Pickleball ecosystem.
What You’ll See From Empower Circle
As the program grows, Empower Circle members will contribute content such as:
Pickleball tips and strategy
Health, fitness, and recovery advice
Product testing and gear reviews
Community spotlights
Personal stories from the court
This content helps expand the voices and perspectives within the Empower Pickleball platform.
Why We Created It
At Empower Pickleball, our mission has always been to highlight the people building the sport from the ground up.
While professional pickleball continues to grow, the heartbeat of the game still lives in local communities—the rec players, the coaches, the organizers, and the people who welcome new players onto the court every day.
Empower Circle allows us to support and spotlight those individuals while also bringing more authentic experiences into the content we share.
What Comes Next
Over the next few weeks, we’ll begin introducing the founding members of Empower Circle.
Each creator brings a different perspective on the game, and we’re excited to share their stories and knowledge with the Empower Pickleball community.
Pickleball continues to grow because of the people who love the game—and Empower Circle is our way of highlighting them.
If you’d like to follow along as we introduce new members and share their content, you can follow us on Instagram, and subscribe to the Empower Pickleball newsletter.
